Program 4: Digital Export Channel Strategy & Implementation Support

Unlock Global Markets: Supercharge Your Exports with Digital Marketing & E-commerce

Scope: In-depth analysis of various digital channels, including company website optimization for international audiences, suitability of major international e-commerce marketplaces (e.g., Alibaba, Amazon, regional platforms), specialized B2B portals, and social media platforms. Selection is based on the client’s products/services, target markets, available resources, and overall export objectives.
Key Benefit: Identify and prioritize the most effective digital channels that offer the highest potential for reaching and engaging target international customers, ensuring efficient allocation of resources.
Key Highlight: Data-driven and strategic channel selection process, customized to the unique profile and goals of the exporting business or individual.
Target: Businesses or individual exporters looking to establish or expand their digital presence for export but are unsure which channels will yield the best results.

Scope: Creation of a tailored digital export strategy that clearly outlines target audiences within specific international markets, content plans (including localization and cultural adaptation), the optimal mix of digital channels, budget allocation across channels, and key performance indicators (KPIs) to measure success.
Key Benefit: A clear roadmap for digital export activities, ensuring that all efforts are coordinated, targeted, and measurable, leading to more effective and efficient outcomes.
Key Highlight: A comprehensive and actionable strategy document that serves as a blueprint for building a successful international digital presence.
Target: Companies or individual exporters that have selected their digital channels (or are open to recommendations) and now require a cohesive strategy to guide their implementation and management.

Scope: Step-by-step support in setting up and configuring the chosen digital channels. This includes website internationalization (e.g., multilingual capabilities, global SEO elements), e-commerce store setup on platforms like Shopify or marketplaces, B2B portal registration and profile optimization, and assistance with the initial setup and launch of online marketing campaigns (e.g., PPC, social media ads).
Key Benefit: Overcome technical hurdles and efficiently launch or optimize digital export channels with expert guidance, ensuring they are set up correctly from the start.
Key Highlight: Practical, hands-on assistance to get digital export initiatives off the ground quickly and effectively.
Target: Businesses or individual entrepreneurs that need technical and practical support in establishing their presence on various digital platforms for international sales and marketing.

Scope: Training for the client’s internal teams (personnel) on how to manage their digital channels effectively on an ongoing basis. Alternatively, providing ongoing support services for managing these channels. This includes analyzing performance data (e.g., website traffic, conversion rates, campaign ROI), and continuously optimizing strategies and campaigns for better results.
Key Benefit: Ensure long-term success of digital export efforts through continuous improvement, data-driven decision-making, and adaptation to changing market dynamics.
Key Highlight: Empowering clients (companies or individuals) with the skills to manage their own digital destiny or providing expert ongoing management to ensure sustained growth and optimization.
Target: Companies that have their digital channels set up and are looking to either build internal capacity (personnel) for ongoing management or outsource this function for expert optimization; also suitable for individual exporters seeking to optimize their established channels.